Cart abandonment rate by industry (2026)
The overall average cart abandonment rate is about 70%, but it isn’t the same across every industry. Knowing your sector’s norm tells you whether you have a real problem or just a typical one.
Why it varies
Higher-consideration, higher-price purchases tend to see more abandonment — people add to cart to compare, save for later, or think it over. Cheaper, habitual purchases convert faster. So “normal” looks different depending on what you sell.
Roughly how sectors compare
- Fashion & apparel — high abandonment; lots of “save for later” and size uncertainty.
- Electronics — high; big-ticket, heavily comparison-shopped.
- Luxury & jewellery — among the highest; long decision cycles and high prices.
- Health, beauty & supplements — lower; more repeat and habitual buying.
- Food & beverage — among the lowest; cheap, frequent, low-consideration.
The pattern mirrors conversion rates in reverse: sectors that convert well (food, beauty) abandon less, and sectors that convert low (luxury, electronics) abandon more.
What to do with this
Don’t panic if you’re around 70% — that’s typical. If you’re well above 80%, something on your checkout is actively pushing people away (usually surprise costs or a forced account). Use your sector as the baseline, then work the top reasons people abandon.
Put a number on yours
The free cart abandonment calculator turns your abandonment rate into a monthly and yearly dollar figure, with what’s recoverable. And if you also want to see how your conversion rate stacks up against your industry, LeakyConversions compares you to your sector’s average and top performers. For everything in one score, there’s Revyfix.