What is cart abandonment?
It's when a shopper adds to cart but leaves without buying. Across 50+ studies the average rate is 70.22% — roughly 7 in 10 carts never convert. For most stores it's the single largest controllable source of lost revenue.
Why shoppers abandon
Each fix in your results maps to a top reason shoppers abandon (Baymard Institute), with the dollar value it could win back. Every one is fixable.
How to recover abandoned carts
Show shipping costs earlier, offer guest checkout, shorten the form, add trust badges at payment, and set up an abandonment email/SMS flow. Well-run flows recover 15–30% of otherwise-lost carts. Grab the free recovery plan above for the full list.